Hip-hop Record Label Case Study of Shady Records

Shady records case study from Mounir Mebrouk

Class notes on magazine conventions

Class notes on magazine conventions from Mounir Mebrouk

Hip-hop Magazine Case Study of XXL

Front Cover Analysis of Hip-hop magazine NME

Hip-hop Timeline 1979-Present

Front Cover Analysis of Hip-hop magazine VIBE

Artist Case Study of Eminem

Eminem is one of the biggest selling artists of the 2000′s decade and has sold more than 86.5 million albums worldwide to date. The reason why he is so well-known is because his brand is promoted very well on lots of different media platforms.

The artist that I have decided to base my artists case study on is about Eminem. Marshall Bruce Mathers III, born in October 17, 1972, well known by his stage name Eminem (often stylized as EMINƎM) and by his alter ego Slim Shady, is an American rapper, record producer, songwriter and actor. Eminem’s rise in popularity managed to bring his group, D12, in to the mainstream recognition. He was also a member of the Detroit rap group D12, Eminem is also one half of the Detroit hip hop duo Bad Meets Evil, with Royce da 5’9″. Eminem is one of the best-selling artists in the world and is the best selling artist of the 2000s. He has been listed and ranked as one of the greatest artists of all time by many magazines including theRolling Stone magazine which has ranked him 82nd on its list of The 100 Greatest Artists of All Time.  The same magazine has declared him The King of Hip Hop.  Including his work with D12 and Bad Meets Evil, Eminem has achieved ten number-one albums on the Billboard200. He has sold more than 42 million tracks and 41 million albums in the United States, and nearly 90 million albums worldwide.

Eminem quickly gained popularity in 1999 with his major-label debut album, The Slim Shady LP. That first album, The Marshall Mathers LP and his third major album, The Eminem Show, all won Grammy Awards, making Eminem the first artist to win Best Rap Album for three consecutive LPs. The Marshall Mathers LP is also considered one of Eminem’s best and most successful albums. Eminem then went on hiatus after touring in 2005. He released his first album since 2004′s Encore, titled Relapse, on May 15, 2009. In 2010, Eminem released his seventh studio album Recovery, which was an international success. Recovery was also named the best selling album worldwide of 2010 joining The Eminem Show, which was the best seller of 2002. Eminem won Grammy Awards for both Relapse and Recovery, giving him a total of 13 Grammys in his career.

Eminem has opened other ventures since the beginning of his success. He founded his own record label, Shady Records with his manager Paul Rosenberg. He also has his own radio channel, Shade 45. Eminem began an acting career in 2002, when he starred in the hip hop drama film 8 Mile in which he won the Academy Award for Best Original Song, becoming the first rap artist ever to win the award.